Fashion Boutique a Go-to Shop for Women

Portland native opens business

Kayla Tatum | 10/4/2013, 11:42 a.m.
Portland’s first exclusive shoe boutique “Thirty27” celebrated its grand opening this August. “On the day of my opening I felt ...
Thirty27 boutique owner Christina White gets helps from her sister Theresa White (pictured), who manages the exclusive shop for shoes, dresses and other fashion accessories at 3519 N.E. Martin Luther King Jr. Blvd. Photo by

When asked why her boutique stands out from the rest she said, “Thirty27 is here to disrupt patterns in order to recreate and refresh, which in my opinion is something that is missing in Portland.”

What does the future hold for White? She said she would consider expanding the boutique, opening another location and possibly incorporating her joy of coffee into her business plan, “But for right now I'm very much so content with my small boutique. It allows me to remain personable and fair to my customer base.”

When asked if the process of owning her business was a difficult one, she said, “It wasn’t as difficult as I thought it was going to be. I think I was just dragging my feet about it but you have to be fearless and just push yourself.”

Some words of advice that she gives young aspiring business owners would be, “Don’t be obligated to anybody. Do what you’re passionate about. Do what your good at and I think the rest will come. And be fearless, have faith, and everything should be okay.”

Christina White’s exclusive shoe boutique “Thirty27” is open 11a.m. to 7 p.m. It is located at 3519 N.E. Martin Luther King Jr. Blvd.

Kayla Tatum is a student at Portland State University.