A 'Sterling' Example of Our Confusion

Let our money do the talking

Rob Busby Sr. | 5/8/2014, 10:42 a.m.
Ron Busby Sr., president of U.S. Black Chambers Inc. says the widespread disdain shown at Donald Sterling highlights the confusion ...
Ron Busby Sr.

In the meantime, if we truly want to demonstrate our displeasure, let's go cold turkey! Turn off the NBA playoffs. Don't buy another jersey. Don't watch NFL games this fall. Stop buying that profanity-laced, misogynistic crap that is being foisted upon us as cultural expression.

If it's our money that is financing the exploitation of black talent, we can do something about that. If the empires built on exploitation can no longer rely on our complicity (in ticket sales, athletic attire, and viewers/consumers, etc.) they will quickly lose their value.

If we truly want to demonstrate our displeasure, let our money do our talking. Do something different - support black-owned businesses. Here at the USBC, we've grown fond of pointing out that if each of America's black-owned businesses earned enough money to hire just one new employee, we'd wipe out black unemployment overnight!

So, we have a real opportunity here to prove that we really have taught our dollars some sense. Racism, bigotry, discrimination and personal animus seem to be - after all these years -- beyond our control. Unfortunately for us, those behaviors are also apparently beyond the control of federal laws designed to stamp them out.

Our money, however, is entirely within our control.

If you don't like racism, don't finance it. If you don't appreciate being discriminated against, don't finance it. If you don't like stupidity, don't finance it either! After all, money talks and you-know-what walks. You can take that to the bank! (A black-owned bank, please!)

Ron Busby Sr. is president of U.S. Black Chambers, Inc.